For Mother’s Day, Tanishq, in collaboration with Phoenix Palladium Mall, wanted to celebrate something deeper than gifts - the bond between mother and child, filled with love, strength, and shared memories. Our challenge was to create content that felt intimate without being overly sentimental.
Our challenge was to create content that felt intimate without being overly sentimental.
The First Flame
How It Unfolded
The First Flame came alive as we listened to families and how they experienced love, sacrifice, and togetherness. Their stories inspired a campaign built on authenticity rather than scripted messages.
The Forge
With The Forge, we analyzed audience behavior and cultural trends to frame content that feels heartfelt and relatable. Every post and video was designed to reflect real-life emotions.
The Echo
Finally, in The Echo, we launched cinematic content that invited viewers to connect, share, and celebrate their own stories. The campaign created a ripple effect, prompting conversations that went beyond one day.
Mother's Day
Reel
The campaign achieved a significant increase in social engagement and was shared widely by audiences who felt personally connected. Tanishq’s campaign became a benchmark for emotional storytelling in brand communications.
Impact
